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Rowdy By Design *

We Built a Bumper Sticker Website

The pace of life is fast and furious. That’s why we built a website that can keep up. With us, with the work, and with the world.

We designed the Rally Cry site to function like a bumper sticker collection: part story, part strategy, full of sharp takes, curious truths, and ideas that stick. Always exploring. Always evolving. Sometimes adding, sometimes peeling. It’s a mood board and an introduction to an extraordinary team. 

Some sections tell an interconnected story. Others stand alone. A quick claim, a big idea, a taste of the whole enchilada. It’s layered, alive, and always in progress. It’s the sum of what we’re learning, noticing, and contributing to the world.

We’ve Always Been Fascinated By Bumper Stickers, Not just as design pieces, but as cultural objects. Surface level, they’re messages on metal. Vinyl, adhesive, and a few square inches of real estate. But zoom out, and they’re much bigger. Rolling declarations of identity, defiance, defense, history, humor, belief, and belonging–all crammed into 3×11.5”.

Pride, protest, dad jokes, and cultural codes live side by side without offering the context of the speaker. They don’t need context to connect. That’s the magic. They do it without explanation, leaving us to our imaginations.  

They’re also one of the purest forms of linguistic compression. The best ones carry more meaning than some websites manage in 300 words. Punchy, rhythmic, emotionally loaded, intended to be ingested at speed. We’re tapping that unmistakable spark and building a space that runs on the same charge. 

If it works for you, it works for us

This is our way of offering you a real sense of how we think, what we notice, and the kind of work we want to create. This site works the way we work. It’s layered, curious, insightful, and smart. But above all, it’s human.

If you’re going to hire a team to shape your identity, you should know theirs.
Not the spit-shined, polished version. Not the marketing voice turned up to eleven. The real one. The way they process, explore, test, and build.

Every sticker on this site says something about who we are, what we value, and how we move through the work. So, you can decide if we feel like a fit.

And so you’ll know what to expect when we show up to kick off the adventure of a lifetime with you.


What Rally Cry Brings to the Table

At Rally Cry, we listen like anthropologists, sleuth and eavesdrop on the conversations that matter, and spot the undercurrents that go undetected. Because when you lean in on real conversations, unearth the whispers beneath the noise, and build from those insights, you aren’t guessing—you are co-creating. We aren’t taking chances with your brand; your most valuable asset shouldn’t be a shot in the dark. We tap the minds and hearts of the people who know, love, hate, work with, use, or have never even heard of your brand. This approach guarantees that you get a brand that feels authored by its own audience, anticipates their needs, and moves them because it was made with them, not for them. That’s how you turn customers into believers—and brands into culture.

Let’s Get Rolling

You’re here because something’s not clicking, externally, internally, or both. Your sales are flat, and your UVP is fuzzy. Your story isn’t persuasive. And your brand, your most powerful strategic…
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No One Is Right Until the Brand Is Right

If we’ve learned anything, it’s this:The strongest brands aren’t invented, they’re uncovered.Usually buried under blind spots, old assumptions, and stories that were once true but no longerserve. That’s what happens…
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Fragrance Unmasked

What’s Batgirl Have to Do with Perfume?In a world where scent is invisible but unforgettable, who better to represent the mystery, magnetism, and perception of fragrance than a masked icon?…
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Who’s Guarding the Brand

Who’s Guarding the Brand? We’ve all marveled at brand blunders that somehow slipped past a room full of sharp minds. The tone-deaf ad, the botched rebrand. There’s a pattern to…
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Rowdy By Design

We Built a Bumper Sticker Website The pace of life is fast and furious. That’s why we built a website that can keep up. With us, with the work, and with the…
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The AHA Hits Different

It’s not just a moment, it’s a neural chain reaction. Primal. Chemical. Euphoric. It’s the brain’s fastest yes: a psychological click where reality locks into focus and suddenly everything makes…
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Truth Works Like a Charm

“You can’t expect a brand to take root if leadership is still speaking another language. Alignment isn’t an add-on, it’s neurological. The way leaders carry the brand wires the rest of the system. If they embody it, others believe it. If they sidestep it, others will too. The brand isn’t optional. It’s a mandate. And the rewiring starts at the top.” 
—CEO, Integrative Health
“You can’t expect a brand to take root if leadership is still speaking another language. Alignment isn’t an add-on, it’s neurological. The way leaders carry the brand wires the rest of the system. If they embody it, others believe it. If they sidestep it, others will too. The brand isn’t optional. It’s a mandate. And the rewiring starts at the top.” 
—CEO, Integrative Health

No One's Right, 'Til the Brand Is

If we’ve learned anything, it’s this:
The strongest brands aren’t invented, they’re uncovered.
Usually buried under blind spots, old assumptions, and stories that were once true but no longer serve. That’s what happens when proximity blurs perspective.

You know your organization better than anyone: where you’ve been, where you are, what it took to get here. You are a critical member of the brand team.

What you need is a brand team who leans into your perspective, sees what you see, and what you can’t.
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It's About People

In the end, the decision isn't about process or price. It's about people. Who’s got skin in the game? Who’s going to dig like a dog on a bone: relentless, focused, and on schedule?

Who’s got the nerve to protect your identity and the judgment to position your critical asset?

Who can lift your team, challenge, champion, and equip them to carry the brand.

You’re choosing a partner with the spine to hold the line and the authority to say what needs saying. The one who keeps the balls in the air, the wheels on the track, and everyone moving in the right direction.

That's the choice.

Let's Level Together

You’ve got one shot to get this brand right.

You need brains, backbone, heart, and guts working on your behalf.

This is serious work; you need a serious ally.

It takes discernment, doggedness, and the kind of people who care about the same things you do.
We’re those people. You should probably give us a call.

Slow Drip, Strong Grip

As part of our process, we build adoption from the start, not as a handoff, but as a slow drip of clarity, conviction, and internal traction. We bring the right people in early, equip leaders with insight in real time, and design breadcrumb rollout plans that include the working community as a strategy, not an afterthought.

Buy-in isn’t a vibe. It’s a commitment to invite working cultures into shape and own the brand. 

Our work with culture brands didn’t just teach us how adoption happens, it taught us why it usually doesn’t.

On The Job

Clients always want to know: who's actually doing the work? Fair question.

The team you meet is the team we trust to lead your brand, because they know your industry, your challenge, and your market best. We don’t bait and switch. We don’t outsource the hard parts.

We’re small. Intentionally so.

It’s how we do our best work: close, focused, and fast-moving. Just the right people, working the right process.

And speaking of the process, every team member, no matter who’s leading, works to ours. Tight, gut tested and shaped to deliver. But wait there is more. Jillian is on your team. Because Jillian is on every team. No brand gets past Jillian, our human brand bumper, who makes damn sure every brand stays in its lane and hits the right notes.

Winning Track Record

We’ve worked straight up chaos and still bagged the brand.

You don’t name a company Rally Cry unless you’ve cracked the code. Unless you know that you know that you’ve built a bullet proof process that works even in a firestorm: recovering botched rebrands, culture crashes, or investor panic.

What have a system that doesn’t miss. Because we work it until it validates a direction, one way or another.

It’s wired to catch the goods that get overlooked: the nuance, the buried truth, the stuff that’s hiding right in front of our faces. We have a mechanism that filters distractions. It’s field-tested, pattern recognition and human behavior applied to brand strategy.

We have receipts, references, and super fans.

We’re built for complexity. It’s the nature of the work.

Every brand is complex in its own way. Mergers, pivots, public crises. We know what to expect, what lurks beneath: too much turnover in the C-suite, merged cultures knitted up in a mashup, a startup that scaled too fast, a beloved institution that took a weird turn. You wouldn’t need us if it was any other way. We are here for it.

Our advantage is focus and experience. We’ve been inside the closet, and we know how to sort the laundry. We tune out distractions, challenge assumptions, and listen for the cues and signals that tell a different story. We even know what to do with *Norm and Marge.

Because defining the brand is only part of the job. The real work includes managing politics, history, decisions, and personalities that come with it. Especially Norm and Marge.

*Names have been changed to protect the innocent (and the not-so-innocent).

Truth Works Like a Charm

Discovery is the Foundation. We embrace a methodology rooted in truth finding, not creative assumption. Before we build, we dig. We approach our work like brand anthropologists and behavioral economists. We track patterns, decode reactions, and map the cultural signals that shape how people think, feel, and choose.

We keep going until we reach a validating consensus, the one that holds up across  departments, product lines, customer segments, market direction, and history. We know it when we get there.

So will you. We’ll all feel it. More importantly, so will your market.

We’re all in on differentiation. All in.

Contrast is what nudges decision making over the finish line. Our brains crave clarity. When everything looks, sounds, and sells the same, decisions stall. But when one option breaks pattern and pops out, that’s the one that did the deciding for you.

In behavioral economics, it’s called the “this vs. that” effect—when one brand clearly defines its own lane, it reframes the value of every other brand around it. That’s leverage. That’s power. That’s how you escape being one of many to the one that matters.

Built. Branded. Ready.

You better believe we build hands-on, practical brand systems that focus your teams and align your departments. From leadership buy-in to frontline rollout, from tactical tools to integration plans, an integrated brand, adopted by your culture and delivered by your people, is more than a market win; it’s a competitive advantage.

According to Forrester (2024), companies that operationalize their brand internally see 60% higher employee engagement and roll out cross-departmental initiatives three times faster.

Brand is a Financial Strategy

We build brands that earn their keep. Brands that de-risk the business, create market pull, and turn ambiguity into bankable returns. Position a brand on sharp differentiators aimed at the exact market you want to penetrate, and it becomes the cheapest investment with the fastest return.

We’ve built brands in the fire. Start-ups, M&A, turnarounds, and rapid scaling environments where the stakes were high and the runway was short. Where brand wasn’t a creative exercise, it was survival. It was strategy. It saved the day.
Not Sure Where to Start? Right here.

If you’re wondering, worrying, or wildly excited, you’re in the right place.

Drop us a question. Float an idea. Ramble off that nagging thought.

Recipes are always welcome too. We love soup!

This card goes straight to real humans who will read it, give it real thought, and get back to you with a real answer, no auto replies.