What’s Batgirl Have to Do with Perfume?
In a world where scent is invisible yet unforgettable, who better to embody the mystery and magnetism of fragrance than a masked heroine?

For most women, scent plays out in layers. By day, it’s subtle, composed, and almost invisible, a quiet companion in the workplace, in the routines that hold life together. By night, it becomes bolder, more daring, leaving an impression that turns heads and commands attention. Perfume slips between these roles the way Barbara Gordon did: a quiet librarian by trade, Gotham’s silent storm after dark. If fragrance wore a cape, it would move like a secret, linger like a “pow,” and vanish before dawn—Batgirl in scent form.

It’s almost poetic that the Commissioner’s own daughter lived a double life under his nose and he never sniffed her out. Batgirl represents the duality so many women navigate effortlessly: order and mischief, calm and kinetic, knowledge as quiet power and action as deliberate choice. One moment she’s filing books and preserving history; the next, she’s gliding across rooftops, fighting in the shadows, leaving behind only the certainty that she was there. Perfume behaves the same way, its presence is stealthy, unannounced, a private signature that lingers long after you’ve moved on.

And like Batgirl, perfume is about more than a surface impression. It’s a study in identity. She wasn’t born into the role of Batgirl, nor was it bestowed upon her—she chose it, built it, and wore it with intent. That’s the same freedom a signature scent gives: a way to claim space without saying a word, to communicate how you feel, who you are, and what you want to leave in your wake. In this sense, fragrance isn’t just a product. It’s a presence. A power. A sensory code that allows you to shift and own every role your life demands without ever losing yourself.

Women live many roles in a single day: leader, caregiver, strategist, friend, fixer of the problems no one else will touch. Scent is one of the rare tools that moves with you, shifting tone and intensity, helping you carry all of those roles at once without apology. Perfume embraces the pieces, the parts, and the wholeness of who we are.

Yvonne Craig, the first woman to wear Batgirl’s cape in the 1960s, embodied that same energy. A classically trained ballerina and an advocate for equal pay, she showed a generation that women could be bold, brilliant, and entirely themselves without asking permission. Her legacy inspired us to bring Batgirl into our fragrance discovery project, because every woman deserves the space to explore the invisible, magnetic, unforgettable power of scent on her own terms.

If you’ve made it this far, chances are, you’re exactly the kind of person we want to talk to. We’re inviting curious minds into that discovery with us. Whether perfume is your daily armor or a complete mystery, we’d love to hear your story, the significance it has in your life, or not.

No prep. Just 15 minutes to talk about your impression of perfume: how we use it, why we wear it, and what it signals. Because scent—like Batgirl—isn’t just a detail. It’s a tool in your utility belt, a signature move, and a sensational force in the right moment. It isn’t just a product. It’s a signal. A tool. A story. It’s a statement.

The mass-produced, signed Batgirl promotional photo is not protected by copyright.