Expertise

We build brands that make
the complex clear.

Brands that hit home, scale smoother, grow stronger, and pull their weight in revenue.

We get there through a discovery process that digs deep. Working like brand anthropologists and behavioral economists, we track patterns, read responses, and decode the cultural signals that snap attention and shape decisions. We turn human insight into high-performance brand systems—built to woo customers, rally teams, and earn trust.

We’re thinking partners who excavate the brands that people hear, see, feel—choose. Because when a brand is built right, it feels right. We work alongside founders, CEOs, and strategists who know what it’s like to carry the weight of a vision no one else can see yet. Leaders who share our commitment to creating jobs, sustaining economies, and giving back big. Together, we shape breakthrough brands that scale, hire, and deliver.

 

WE'VE GOT SOMETHING TO PROVE

We’re Rally Cry. The name’s new, but the people behind it aren’t. We’ve teamed up, not to start over, but to start something different. This is experience meeting freedom, instinct meeting know-how.

We take brands where they’re meant to go—through pivots, growth, and bold moves. When the lights hit, our work takes center stage, and audiences respond exactly as the strategy promised.

We show up like we’ve got something to prove, because we do. We’re here for leaders who know brand is the single most underleveraged financial instrument in their arsenal. We are here for the ones who are ready to turn it up, play bigger, and bring their audience to its feet.

You want a brand that brings the house down?
Bet on the partner that already knows how to work the crowd.

PURPOSE

We build brands that build futures.

Our purpose boils down to this—
We’re all about creating jobs and investing in communities.

Every brand we uncover supports livelihoods.
By working with clients to build brands that expand—hiring, training, and innovating—we create ripple effects that reach families, employees, and neighbors alike.

Our own company thrives on this dynamic:
The more brands we develop, the more opportunities emerge for people—on both sides of the table.

For us, success is measured by the number of jobs created, lives touched, and communities connected.

Building brands means building futures.

A rally cry is a signal. It draws people.
It's a cause and an effect.
It doesn’t explain everything all at once;
but it sparks an AHA.
AHA is the snap between the rally and the woo.
It’s a split second realization and an action.

A brand ain't jack without a rally and an AHA.

Playbooks

Our Playbooks remove the mystery.

We lay out exactly how we work, what’s included in every package, what’s expected, and how we get there.

Think of them as part strategic blueprint, part operating manual for partnership.

They clarify the plays, define the outputs, and give us a shared language to move fast and get off to a smart start.

CULTURE BRANDS

Turn Your Brand Inward. Watch Everything Kick Up.

As it turns out, brand is an inside job.

  • Attract and Retain Top Talent: Companies with strong employer brands see 50% more qualified applicants and 69% lower turnover (LinkedIn, 2024).

  • Boost Engagement and Productivity: Highly engaged teams deliver 21% higher productivity and 23% greater profitability (Gallup).

  • Accelerate Strategic Alignment: Organizations with embedded brand and culture see 3x faster rollout of cross-department initiatives (Forrester, 2024).

  • Increase Innovation and Agility: Cultures that emphasize alignment and psychological safety are 2.7x more likely to pivot effectively, adapt to market shifts, and be innovation leaders (Deloitte, 2023).

  • Drive Financial Performance: Strong culture brands generate 4.1x revenue growth over 10 years (Harvard Business Review).

If your brand can’t move your people,
it will never move your market.

FRACTIONAL BRAND & MARKETING SERVICES

You get a whole brand department without the overhead. We bring the team, the plan, the energy, and the execution.
All remote, all real people, and all assigned to you. One point of contact. No chasing people down.
No outsourcing the soul of your brand to a rotating cast.

This isn’t a one-size-fits-none service. We co-build your fractional support based on:

• Your market
• Your team’s capacity
• Your goals and timeline
• The kind of traction you’re after

You're not paying for hours, you’re investing in outcomes. Full accountability, clear deliverables, and results that pay back big. Instead of one in-house hire, you have access to a full team of experts across strategy, writing, design, and analysis. We bring sharp outside perspective, cultural fluency, and deep brand intelligence, which means fewer blind spots, smarter strategy, and sharper creative.
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Truth Works Like a Charm

“You can’t expect a brand to take root if leadership is still speaking another language. Alignment isn’t an add-on, it’s neurological. The way leaders carry the brand wires the rest of the system. If they embody it, others believe it. If they sidestep it, others will too. The brand isn’t optional. It’s a mandate. And the rewiring starts at the top.” 
—CEO, Integrative Health
“You can’t expect a brand to take root if leadership is still speaking another language. Alignment isn’t an add-on, it’s neurological. The way leaders carry the brand wires the rest of the system. If they embody it, others believe it. If they sidestep it, others will too. The brand isn’t optional. It’s a mandate. And the rewiring starts at the top.” 
—CEO, Integrative Health

No One's Right, 'Til the Brand Is

If we’ve learned anything, it’s this:
The strongest brands aren’t invented, they’re uncovered.
Usually buried under blind spots, old assumptions, and stories that were once true but no longer serve. That’s what happens when proximity blurs perspective.

You know your organization better than anyone: where you’ve been, where you are, what it took to get here. You are a critical member of the brand team.

What you need is a brand team who leans into your perspective, sees what you see, and what you can’t.
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It's About People

In the end, the decision isn't about process or price. It's about people. Who’s got skin in the game? Who’s going to dig like a dog on a bone: relentless, focused, and on schedule?

Who’s got the nerve to protect your identity and the judgment to position your critical asset?

Who can lift your team, challenge, champion, and equip them to carry the brand.

You’re choosing a partner with the spine to hold the line and the authority to say what needs saying. The one who keeps the balls in the air, the wheels on the track, and everyone moving in the right direction.

That's the choice.

Let's Level Together

You’ve got one shot to get this brand right.

You need brains, backbone, heart, and guts working on your behalf.

This is serious work; you need a serious ally.

It takes discernment, doggedness, and the kind of people who care about the same things you do.
We’re those people. You should probably give us a call.

Slow Drip, Strong Grip

As part of our process, we build adoption from the start, not as a handoff, but as a slow drip of clarity, conviction, and internal traction. We bring the right people in early, equip leaders with insight in real time, and design breadcrumb rollout plans that include the working community as a strategy, not an afterthought.

Buy-in isn’t a vibe. It’s a commitment to invite working cultures into shape and own the brand. 

Our work with culture brands didn’t just teach us how adoption happens, it taught us why it usually doesn’t.

On The Job

Clients always want to know: who's actually doing the work? Fair question.

The team you meet is the team we trust to lead your brand, because they know your industry, your challenge, and your market best. We don’t bait and switch. We don’t outsource the hard parts.

We’re small. Intentionally so.

It’s how we do our best work: close, focused, and fast-moving. Just the right people, working the right process.

And speaking of the process, every team member, no matter who’s leading, works to ours. Tight, gut tested and shaped to deliver. But wait there is more. Jillian is on your team. Because Jillian is on every team. No brand gets past Jillian, our human brand bumper, who makes damn sure every brand stays in its lane and hits the right notes.

Winning Track Record

We’ve worked straight up chaos and still bagged the brand.

You don’t name a company Rally Cry unless you’ve cracked the code. Unless you know that you know that you’ve built a bullet proof process that works even in a firestorm: recovering botched rebrands, culture crashes, or investor panic.

What have a system that doesn’t miss. Because we work it until it validates a direction, one way or another.

It’s wired to catch the goods that get overlooked: the nuance, the buried truth, the stuff that’s hiding right in front of our faces. We have a mechanism that filters distractions. It’s field-tested, pattern recognition and human behavior applied to brand strategy.

We have receipts, references, and super fans.

We’re built for complexity. It’s the nature of the work.

Every brand is complex in its own way. Mergers, pivots, public crises. We know what to expect, what lurks beneath: too much turnover in the C-suite, merged cultures knitted up in a mashup, a startup that scaled too fast, a beloved institution that took a weird turn. You wouldn’t need us if it was any other way. We are here for it.

Our advantage is focus and experience. We’ve been inside the closet, and we know how to sort the laundry. We tune out distractions, challenge assumptions, and listen for the cues and signals that tell a different story. We even know what to do with *Norm and Marge.

Because defining the brand is only part of the job. The real work includes managing politics, history, decisions, and personalities that come with it. Especially Norm and Marge.

*Names have been changed to protect the innocent (and the not-so-innocent).

Truth Works Like a Charm

Discovery is the Foundation. We embrace a methodology rooted in truth finding, not creative assumption. Before we build, we dig. We approach our work like brand anthropologists and behavioral economists. We track patterns, decode reactions, and map the cultural signals that shape how people think, feel, and choose.

We keep going until we reach a validating consensus, the one that holds up across  departments, product lines, customer segments, market direction, and history. We know it when we get there.

So will you. We’ll all feel it. More importantly, so will your market.

We’re all in on differentiation. All in.

Contrast is what nudges decision making over the finish line. Our brains crave clarity. When everything looks, sounds, and sells the same, decisions stall. But when one option breaks pattern and pops out, that’s the one that did the deciding for you.

In behavioral economics, it’s called the “this vs. that” effect—when one brand clearly defines its own lane, it reframes the value of every other brand around it. That’s leverage. That’s power. That’s how you escape being one of many to the one that matters.

Built. Branded. Ready.

You better believe we build hands-on, practical brand systems that focus your teams and align your departments. From leadership buy-in to frontline rollout, from tactical tools to integration plans, an integrated brand, adopted by your culture and delivered by your people, is more than a market win; it’s a competitive advantage.

According to Forrester (2024), companies that operationalize their brand internally see 60% higher employee engagement and roll out cross-departmental initiatives three times faster.

Brand is a Financial Strategy

We build brands that earn their keep. Brands that de-risk the business, create market pull, and turn ambiguity into bankable returns. Position a brand on sharp differentiators aimed at the exact market you want to penetrate, and it becomes the cheapest investment with the fastest return.

We’ve built brands in the fire. Start-ups, M&A, turnarounds, and rapid scaling environments where the stakes were high and the runway was short. Where brand wasn’t a creative exercise, it was survival. It was strategy. It saved the day.
Not Sure Where to Start? Right here.

If you’re wondering, worrying, or wildly excited, you’re in the right place.

Drop us a question. Float an idea. Ramble off that nagging thought.

Recipes are always welcome too. We love soup!

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