We’re thrilled to unveil The Santa Standard: Your All-Encompassing Brand Manual for Magic, Merriment, and Ambassadorial Mastery (with BONUS HR Pull-Out Included).

What started as a way to quickly showcase deliverables and demonstrate how we build brands with intention has evolved into a whimsical tool—a guide that celebrates generosity and reflects our values of hopeful imagination, deep generosity, and meaningful connection.

At its heart, The Santa Standard serves as an onboarding tool, helping new team members align with our process while highlighting the principles we hold dear.