Brand strategy

Core Brand Package

The essential tools to define, articulate, and amplify your brand—your rally cry—that unites your team, ignites connection with your audience and inspires loyalty. These assets ensure your brand stands out boldly in the market while delivering a cohesive and impactful presence.

$25,000 investment, five-week timeline.

Culture Brand Package

An energizing toolkit that aligns teams with clear, bold expectations, enabling them to work together seamlessly and deliver extraordinary results. It ignites trust, accelerates efficiency, and fuels innovation by uniting people, practices, and purpose. This is about creating a powerhouse of focus and impact—equipping leaders to achieve and teams to thrive.

$25,000 investment, five-week timeline.

For a detailed breakdown of approach, assets, and ingredients in each package,

check out the Rally Cry Catalog: Call-to-Action Playbook.

fractional brand management & marketing services…

Essentials Package

Ideal for small businesses that could use a boost with part-time marketing support in strategically targeted areas with 2-3 content pieces monthly and a focus on lead generation and sales.

25 hours/month

Investment: $1,375/month

Comprehensive Package

Designed for growing businesses ready for a hands-on marketing partner to build on the momentum, discover what perks up ears in your audience, and dive deeper into high-impact areas with 4-6 content pieces monthly and integration with sales and external teams.

10 hours/week (40 hr/month)

Investment: $2,200/month

To read the master plan, check out the Rally Cry Catalog: Call-to-Action Playbook.

add on services…

Logo Suite & Typography

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Primary and secondary logos
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Logo variations (color, b&w, horizontal, and vertical)

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Favicon and social media icons
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Primary and secondary fonts
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Usage guidelines (size, weight, and spacing)

$5,500 investment

Website Design & Development

Full five-page website (structure, design, and development)

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Branded messaging & content creation
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SEO and keyword optimization
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Mobile responsiveness
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Basic analytics setup (Google Analytics)

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Contact form integration
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$8,200 investment

Marketing Toolkit

Templates: email, brochures, flyers, invitations

Social media: content and post templates

Usage guide: visual and messaging standards, template instructions, brand consistency guidelines

$7,000 investment

One last time, we invite you to check out the Rally Cry Catalog: Call-to-Action Playbook.